Abstract in english

During its 58 years of history, the University of Cordoba has contributed to the development of society, training professionals at the undergraduate and graduate levels. As part of this process, the business practices developed allow students to have real contact with the dynamics of organizations, measure their capabilities and put their knowledge into practice for the benefit of society. Under this framework, the present business internship is developed in IPS Integral S.A., with a duration of three months. During this time, deficiencies in the activities used for the promotion of health within the IPS are identified, determining as a study problem to address the promotion of health within the institution through the implementation of audiovisual content. The activities developed were aimed at providing information for the development of audiovisual content, the generation of awareness regarding health care, disease prevention and the adoption of healthy habits, among other actions for the promotion of health. The problem is approached from the perspective of a descriptive research, using the SWOT Matrix as a tool for the analysis of the current situation of the institution, identifying the lack of informative audiovisual media, the presence of specialized human talent, the possibility of making inter-institutional agreements and the lack of knowledge on the part of the community of the services provided. Finally, the results of the research allowed the creation of videos for the promotion of health addressing topics such as: good eating habits and physical 10 activity, thus, the implementation of audiovisual technologies in the process of health promotion contributed to the improvement and quality of the services provided.