Resumen en inglés

This monograph is carried out in order to carry out an analysis of the different strategies framed in financial management that were implemented by the representatives or owners of restaurants in the city of Montería due to the economic and financial havoc caused by the COVID pandemic. 19, as a conclusion after the diagnosis made, people transformed their lives with the arrival of this virus and with that change the fear of leaving their homes to join places like restaurants intensified, so that people changed their customs and everything this undoubtedly affected the development and growth of the gastronomic sector. To reach this conclusion, a survey was taken as an evaluative instrument in which a general diagnosis is made on what were the strategies used to survive, and maintain the flow of money from the businesses. This analysis shows as a result that most restaurants reduced their income by almost half, in other cases more than 70%, which forced them to close and lay off their employees. After data analysis, a series of recommendations are made based on financial management in order to contribute to economic recovery.