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En el presente documento se conocerán los aspectos más importantes que contiene un Sistema de Administración de Riesgos Ambientales y Sociales (SARAS) a partir de una revisión de literatura, y como estas podrían afectar las condiciones financieras de los clientes de una institución financiera, con el fin de que las empresas conozcan los aspectos más importantes de estos, la utilidad que representa para las empresas al momento de elaborar y presentar proyectos y qué relación tienen estos con la elaboración del Plan financiero de la empresa, sus ventajas y desventajas; de tal manera que este trabajo se constituirá en un insumo adicional a la hora de tomar decisiones y diseñar proyectos en los que se busque financiamiento en el sector bancario.

En el presente documento se encuentra condensada la propuesta de revisión bibliografía sobre el análisis de las exportaciones de productos agrícolas en el departamento de Córdoba durante el periodo 2016 a 2021, que pretende extender el cumulo de conocimientos respecto a los factores que permitan identificar si el departamento de Córdoba representa un pilar en materia económica desde el sector agrícola. Para el desarrollo de la presente revisión bibliográfica, se propone el uso esencial de fuentes confiables, y de carácter solido sobre el sector agrícola, ya que, para realizar un análisis apropiado del tema, se requiere de una base de datos e información que sea acorde a la realidad y permita entender la originalidad, particularidad y veracidad de las problemáticas que se encuentren en torno al tema. Por otra parte, se enmarca, el carácter de este estudio, para determinar la naturaleza y origen de la información teórica que se tomará como referencia para estructurar un escrito. Por tanto, se acompañará de un cronograma que muestra la forma en cómo se evolucionará en la presente indagación para dar con las fuentes, resultados y deducciones necesarias para hacer un análisis a cabalidad.

Teniendo en cuenta que la gestión institucional es un factor determinante para la adecuada atención al cliente y para dar un horizonte a este trabajo de investigación, se procede a formular la siguiente pregunta de investigación: ¿Qué variables se deben tener en cuenta para realizar un estudio que determine la gestión institucional en una adecuada atención al cliente en el sector comercial de ventas de ropa y accesorios en la ciudad de Montería?

Artificial intelligence touches more and more every aspect of the daily life of natural and legal persons, who are increasingly aware of the impact of this, in the development of their daily activities. AI, in turn, has megatrends that apply to business areas that can improve performance and create value for companies, recognizing the benefits of AI for the entire organization. Although AI is defined as the automation of activities related to the human mind, we conclude that it should be emphasized that AI is developed and researched by people who, in some way, seek to achieve it using these computer models and technologies to support themselves. in the practice of their work, which makes the human being superior to artificial intelligence and that it lacks compassion and creativity, which gives man advantages over a phenomenon that he himself has created for beneficial purposes for his life every day. AI is not something of the future, it is an unstoppable phenomenon that can be seen today, designed to make our daily lives easier. or learn about occupations that will be replaced by machines in the future. The truth is that Artificial Intelligence is here to stay and should be used to the maximum, following its megatrends, in this case, in business.

This monograph inform about an analysis of the implementation trends of artificial intelligence and its impact on the Colombian labor market. The methodology used was based on the qualitative descriptive method and the grounded theory design, through which the study phenomenon was investigated, from the interpretation of the approaches of different authors; using the documentary review technique for the observation of various works. The results showed that the adoption and use of AI in the industry of the region constitutes a factor of capital and work, which favors the increase in productivity and economic benefit, due to the automation of activities and the improvement of performance by the use of algorithms and machines, with capabilities to a greater extent and cognitive complexity, than the human workforce. But, this implies a high risk of automation of various jobs, which could mean the destruction of trades or the generation of new jobs that require technical and specialized skills. In this way, the Colombian labor market tends towards polarization

Digital commerce has shown an evident growth in recent years, the use of digital channels to buy, sell, pay and carry out transactions is increasingly common in the global market. The panorama for Colombia is similar, the country has shown significant development, more and more people, companies and economic agents adhere to this type of trade, and place the country among the most representative in Latin America. Considering the above, the current monographic project has as its fundamental objective to evaluate the evolution of digital commerce in Colombia during the 2016-2020 period. To comply with what is proposed, initially the conceptual characteristics of digital commerce, its origin, advantages, disadvantages, types and participants are explained; then, the behavior of digital commerce in Colombia during the 2016-2020 period is examined, exposing the amounts negotiated, the number of transactions, the most used payment methods, the per capita consumption of the country and the events that generated this growth. Finally, a comparative analysis of digital commerce operations in Colombia is carried out during the indicated period, to recognize the periods of greatest development for the country. The information that was collected was descriptive, using the bibliographic review as an instrument, which allowed access to the data of the Colombian Chamber of Electronic Commerce and to databases and search engines, through which the documents related to the development were reviewed and analyzed of digital commerce in the country

The performance of financial management at the national level is essential for the proper management of financial processes, within imaging companies it is required in a concrete way since this is a diagnostic support service, which corresponds to the fact that this must be as accurate as possible, since infinite ambulatory or surgical procedures depend on it for patients who in different life circumstances request the service. This monograph highlights the importance of management performance in decision-making in the diagnostic imaging division of the central clinic of the city of Montería in the framework of the covid 19 pandemic, so that through the implementation From the application of surveys as an evaluative instrument within the study methodology, the perspectives on the good performance and fulfillment of their functions are known in the field of management. Initially, a diagnosis of the financial situation and application of surveys to the manager of said company is carried out, then the impact of the management's management on the financial performance of the companies that provide diagnostic imaging services in the last 3 years is analyzed. years and finally an action plan is proposed that contributes to decision-making in difficult and unpredictable situations such as the Covid 19 pandemic. According to the results obtained, management has exercised its performance fully so that the pilot test is that they managed to survive to the great crisis due to the pandemic caused by COVID 19, however, some observations will be highlighted that will serve as recommendations to maintain or improve said performance.

This monograph is carried out in order to carry out an analysis of the different strategies framed in financial management that were implemented by the representatives or owners of restaurants in the city of Montería due to the economic and financial havoc caused by the COVID pandemic. 19, as a conclusion after the diagnosis made, people transformed their lives with the arrival of this virus and with that change the fear of leaving their homes to join places like restaurants intensified, so that people changed their customs and everything this undoubtedly affected the development and growth of the gastronomic sector. To reach this conclusion, a survey was taken as an evaluative instrument in which a general diagnosis is made on what were the strategies used to survive, and maintain the flow of money from the businesses. This analysis shows as a result that most restaurants reduced their income by almost half, in other cases more than 70%, which forced them to close and lay off their employees. After data analysis, a series of recommendations are made based on financial management in order to contribute to economic recovery.

In Colombia, most of the exports correspond to mining-energy and agricultural products, mainly hydrocarbons, coal, coffee, flowers, bananas and beef. In addition, it has products from the agricultural sector with the potential to improve its exports, such as cassava, which is one of the most cultivated agricultural products worldwide and nationally. Córdoba is one of the departments with the highest production of beef and cassava, which also exports 90% of the country's beef. Therefore, this monograph analyzes the exports of beef and cassava from the department of Córdoba, in order to establish their behavior and define opportunities to increase their participation, through the study of the panorama of international trade in terms of the production and sale of bovine meat and cassava, the determination of the behavior of the exports of the products at the national level and the department of Córdoba during 2017 and 2021.

This monograph will analyze the economic and social impact of the entry of companies that offer their financial services, through the development of virtual platforms and tools, supported by the fields of mobile internet, big data, blockchain, the cloud and artificial intelligence, facilitating the action and interaction between the entity and the clients, allowing a greater segment of society to be covered and banked. On the other hand, it is also intended to understand both the impact that the entry of this competition in the financial market will generate, as well as the benefits, advantages and risks intrinsic to this type of platform. The study will be carried out through an exploratory model in which information recorded in research works, scientific articles and web platforms will be taken, with the aim of interweaving the information found in an organized manner, without its own conclusions and presenting new results that They allow us to detect the impact that Fintech has had in Colombia and its characteristics. Similarly, in the study it was noted that the global pandemic situation due to covid-19 potentiated a general need to use this type of platform to meet financial demands, as well as the purchase of goods and services, making the market of companies providing financial services (Fintech), increase and consolidate globally. However, this growth of the Fintech industry can bring with it financial risks, due to the lack of strict controls that monitor these accelerated entities, as well as the handling that they give to the financial information of their clients.

This text is based on and focused on the analysis and identification of Hedge Funds or Hedge Funds, which are the most popular means of investment in the international financial market. This type of fund is characterized by its high degree of freedom in the management of its assets and for carrying out risk hedging strategies; the structuring of the fund can be an efficient investment alternative due to the use of strategies that mitigate risk and promote profitability. The body of the document is made up of three chapters where the basic and general concepts that help us understand the nature and operating system of hedge funds are exposed. In the same way, the incidence of Hedge Funds in Colombia is evidenced during a period of time (2017 - 2021) and the most relevant events in those years.

Currently the economy of the countries has supported different aspects where the maritime aspect can be established as a fundamental basis in the evolution of the economy of the countries, so it can be affirmed that the ports and their different terminals are a fundamental element in terms of the economic infrastructure of any country. That is why, throughout this monograph, a set of aspects will be taken into account regarding the technological evolution that seaports have sustained throughout history and all the challenges that the different changes in physical infrastructure and technological transport, movement, interconnection, globalization and its impact on society, the economy and the future perspective in order to establish an improvement in terms of the country's position in the Logistics Performance Index that allows efficiency, competitiveness, area of production and final consumer in the destination market.

The main objective of this monographic work is to identify the opportunities that digital marketing strategies represent for companies dedicated to the commercialization of fast foods, and their application by them. For this, it is necessary to recognize the characteristics of the market and the way in which it develops in the digital context. In this way it will be possible to recognize the best options for the company when designing the digital marketing plan. It is necessary to establish a description of the situation of the restaurant market focused on fast food and its relationship with digital marketing and its tools. Information is presented from different academic and scientific sources such as repository files, magazine articles and books, which contribute to the identification of characteristics of digital strategies such as SEO positioning, SEM, online advertising, content marketing, social networks and Email marketing, each one with its own methods of application and scope determined as they are developed. Finally, it is important to recognize which will be the most appropriate strategy according to the objectives set with the implementation of this, for this it is necessary to design a digital marketing plan following a detailed order, which was possible to explain based on the contributions made by different exponents of the theme.

Autonomous vehicles are a disruption of the automotive industry that has gained popularity in international logistics management and that can contribute to the development of said operations. That is why, in the current monographic work, the incorporation of autonomous transport vehicles in international logistics management is studied; for this, three chapters were developed, the first describes the general aspects of autonomous vehicles, their origin, applications, the components that guarantee their operation and the regulations that govern them; This information is of special relevance to have a first approach with this technology and the needs that it can satisfy. The second chapter presents the autonomous transport vehicles that have been incorporated into international logistics management processes, the companies that are developing innovations in this field, and the tests and prototypes that have been carried out at a global level are shown. The last chapter points out the economic benefits of using autonomous vehicles in international logistics management processes, compared to conventional vehicles; similarly, its competitive advantages in terms of costs, delivery times and customer satisfaction are highlighted; and as a counterpart, the disadvantages associated with its adoption, the limitations of its massive deployment and the barriers that it currently has are mentioned.

E-Commerce is a tool that can be used in any environment where something is exchanged, such as documents between companies, purchases or acquisitions, finance, industry, legislation, revenue or tax collection, health and transportation. This medium has become a channel for direct and indirect sales of products, with uninterrupted technical support that allows customers themselves to find what they need. This tool is very useful for companies, since it allows them to share their databases to agree on transactions, prepare orders, contract suppliers, among others, guaranteeing cost reduction and greater efficiency in sales processes. Because of the mandatory isolation due to covid-19, digital platforms allowed Colombians to buy all kinds of products from home. Not only the most essential products, such as groceries and health items, but also opened the doors of restaurants and other businesses, allowing the economy to remain active.

A medida que pasan los años, surgen mayores desafíos, relacionados principalmente con la forma en la que la tecnología genera nuevas prácticas y conocimientos. La transformación digital influye en la forma en la que los clientes y consumidores se comportan, pero, sobre todo en el funcionamiento de las organizaciones. Actualmente, el Marketing Digital es una herramienta indispensable para que los negocios puedan lograr sus metas y objetivos a través de resultados medibles, su dificultad radica en definir cuál es la contribución neta y averiguar cómo obtener los datos que la determinarán. Además, ofrece múltiples beneficios como un alcance global, inmediatez y precisión en el target. Durante los últimos años, muchos han hablado del retorno económico de las inversiones de marketing y estrategias digitales, pero pocos han podido demostrar cómo se calcula y ciertamente, no contribuyeron a la idea de que se pueda hacer de una manera precisa, robusta y creíble. Por otra parte, la estructura de costos es un sistema activo de gestión que se realiza para entender cuál es el valor real de un producto o servicio, su análisis se debe realizar teniendo en cuenta cada uno de los aspectos, las variables y los objetivos que están alineados a la organización; Implementar este tipo de gestión financiera es fundamental para optimizar el desarrollo de cualquier tipo negocio, ya que determinar una Estructura de Costos permite que las empresas pueden llegar a un punto de equilibro y alcanzar su rentabilidad. Saber cómo hacerlo es solo el comienzo del proceso, comprender cómo utilizar sus resultados y conclusiones es la etapa final para sacar el máximo provecho, haciendo que el Marketing Digital sea estratégico y relevante para la organización. Es por esta razón, que tener un presupuesto para Estrategias en Marketing Digital es una consideración importante para todos los negocios en la actualidad, porque, aunque representa un gasto relativamente bajo, es una inversión para resaltar el mayor activo de cualquier tipo de negocio, su marca.

The omnichannel model, which is characterized in that the user is placed at the center of the relationship with the company and it proposes it and / or the sale of products from the experience, and not from each channel in particular. Taken to the extreme. a user's shopping experience should be able to be the same at any brand touchpoint. Although it is easy to say and very complicated to do, because the word itself implies that the companies that try it are, deep down thinking, in channels. (Ricart, 2019, Marketing section). The lack of omnicanality of ecommerce is a situation that over time has been influenced by multiple factors, such as competition; faced with this, the reliability they offer, the prices and budget of the client, the commercial strategies, the security, and others; consumers, exposed to so many stimuli in physical stores, will repeatedly seek to avoid the saturation of these places and eliminate those that are not necessary for the purpose of their purchase. More and more consumers do not have time to buy, so they seek to buy quickly and easily, so the purchase process is intensified as a discard process. Therefore, technology plays a very important role. The purpose of this research is to analyze the implementation of omnichannel as one of the main marketing strategies that ensures that companies offer a quality service.

The present bibliographic review allowed to analyze the challenges that companies have in the Fourth Industrial Revolution, through which it was possible to inquire about the economic, social and political context that this new technological era entails and how traditional companies can enter in this new digital context. For this, an exhaustive search of recent research related to the subject is made, in order to theoretically validate the aspects dealt with in the monograph, emphasizing the importance of new technologies and the optimization in production that it means for companies. the Revolution 4.0. Fundamental aspects of the large companies that have been successful in this new context of digitization and the aspects that must be followed by companies that want to solve the challenges that arise are analyzed. In addition, the relevance of marketing online is emphasized, but it is also important to maintain physical marketing or through traditional channels, that is, to have business digitization as an alternative or support for the industrial growth of companies.

The Colombian agribusiness sector is mostly structured by MSMEs that are currently managing to stay in the market, after the ravages caused by the Covid 19 pandemic, these companies are taking into account digital marketing as a tool for positioning and business growth. In this way, this monograph's main objective is to make an analysis of digital marketing in companies in the agro-industrial sector. In the same way, an information collection methodology focused on the search for scientific articles recorded in academic databases was used. , taking into account data analysis parameters. The results show that digital marketing is transcendental for companies to grow in the markets where they enter, this type of marketing offers these companies the penetration of new markets, audiences and facilitates their internationalization, finally, companies that implement the digital marketing will have increases in customers and sales, which favors you to improve your financial capacity and stay in the markets

Technological disruption has generated a transcendental shift in traditional marketing processes; the hotel sector has not been immune to this evolution and has proactively adopted digital marketing strategies to improve its positioning. Due to the above, the current monographic work aims to propose digital marketing strategies for the positioning of the Hotel 41 Plaza brand, which is dedicated to providing accommodation and restaurant services in the municipality of Montería, Córdoba. To achieve this, first of all, the conceptual characteristics of digital marketing, its main strategies, the importance attributed to it and the most recognized tactics were recognized; secondly, the successful cases of the application of digital marketing strategies in the hotel and tourism sector were shown, and the benefits that this type of company can obtain by adopting them; to finally design a digital marketing plan aimed at Hotel 41 Plaza de Montería, whose purpose is the recognition and positioning of the brand in the national and international market, and has an external and internal analysis of the current situation of the hotel sector in the municipality, determines the strategies, tactics, traffic channels, objectives, roles, schedule of activities, budget, monitoring indicators, among other essential components of a digital marketing plan.