Resumen en inglés

This project allows us to analyze and segment the behavior of market participants through graphics, having found open data provided by the government and in this way to be able to give a better direction to companies that are venturing into the new market. In this case, we focus on MIPYMES since many of these companies enter a market without really taking the time to analyze the impact that the creation of these companies can cause, providing graphs of the sizes of the companies that enter the electronic market, taking into account the type of merchandise they distribute and recommendations on whether it is viable to venture. This project seeks to promote the training of small and medium-sized entrepreneurs to make better use of both the tools and the information that are currently on the market.