Examinando por Materia "Coronavirus (2019-nCov)"

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    Evaluación de anuncios promovidos por la OMS, OPS, MINISALUD y Gobernación de Córdoba para la prevención y mitigación de la pandemia COVID-19
    (2020-12-23) González Bedoya, Juan David; Durán Rojas, Elvira
    Faced with the current COVID-19 pandemic, governments implemented biosecurity protocols and prevention actions to mitigate its spread, the number of infected and deaths. One of these measures is the dissemination through advertisements promoted by the control bodies and the health sector to promote a culture towards its prevention; However, the characteristics that these ads have as part of the marketing strategy to generate better behavior in Colombians is unknown at the national level. The purpose of the study was to evaluate the advertisements promoted for the prevention and mitigation of the COVID-19 pandemic by the World Health Organization (WHO), Pan American Health Organization (PAHO), Ministry of Health and Social Protection (Minsalud) and Government of Córdoba for the health well-being of Colombians. The type of study is exploratory, descriptive and documentary with a qualitative approach to the ads published on virtual platforms such as Facebook, Instagram, official web pages and Google images; of which a total of 100 advertisements issued by agencies and entities were taken. The messages and pictographic characteristics presented by these advertisements were analyzed. As a result, it was found that the studied advertisements have similar characteristics to promote self-care against COVID-19, use drawings, photographs and illustrations together with their messages to capture the viewer's attention more and influence, in a certain way, the behavior change in the community ; in addition to using its logo and blue tones that are part of the organizations and entities studied as corporate identity. It is recommended to continue publishing ads on your web pages and social networks where there is a greater influx of viewers for the promotion of prevention and control.
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    PublicaciónAcceso abierto
    Influencia de la pandemia por COVID-19 en el clima organizacional de un laboratorio clínico del municipio de Chinú Córdoba
    (2020-11-14) Bárcenas Pérez, Isela del Carmen; Urango Pérez, Claudia Patricia
    Currently COVID-19 is a pandemic that affects many countries around the world. Currently in the world there are more than 20 million infected by COVID-19, among them there have been more than 700 thousand deaths worldwide. A pandemic that the human body did not recognize and therefore has not developed immunity, this has affected the characterization of the human being as a "social being" due to distancing, a disease that has subjected humanity to live in confinement causing changes drastic in the way of living, within which you have to reinvent yourself every day for survival; Due to the fact that this disease is transmitted through the saliva, mucus or sweat of any infected person, the established protection methods are frequent hand washing, the use of a mask, avoiding crowds and maintaining a minimum distance of two meters with the rest of the people. This disease has affected not only health, but also the global economy, entrepreneurs have failed, companies have had to close, thousands of people have been unemployed, children have abandoned their schools, families go hungry and the world turns. Around technology. The institutions that provide health services must remain firm in the battle, but how is the day-to-day life of the people who fight to guarantee the health and well-being of the community and in what way has the COVID-19 impacted the organizational climate of these institutions? The organizational climate is born from the idea that man lives in complex and dynamic environments, since organizations are made up of people, groups and communities that generate diverse behaviors and that affect that environment. There are authors who state that the origin of the organizational climate is in sociology; where the concept of organization within the theory of human relations emphasizes the importance of man in his work function and for his participation in a social system. Because this pandemic has a high incidence in all countries of the world, this research project aims to design actions to improve the organizational climate during the COVID-19 pandemic in a clinical laboratory in the municipality of Chinú Córdoba, which is located located in the Masinga neighborhood, Carrera 6 # 20-04 corner, in the municipality of Chinú, Córdoba. The necessary data and information collection was carried out by applying 8 the types of exploratory and quantitative study, by means of which action strategies and the necessary instruments for the collection of information are established, such as: observation, consultation of research materials, and the application of the survey to the personnel involved in order to identify and analyze the impact of COVID-19 on the work environment of this institution, after knowing the results, we proceeded to the development and presentation of a proposal for the improvement of the organization's environment.