Resumen en inglés

In this research, an exhaustive analysis is made of Audiovisual Media and its potential in promoting and disseminating peasant narratives. For the preparation of this research, an exhaustive selection of documents and research was carried out with the theme to be discussed. This selection was made taking into account: Origin and history of Audiovisual Media, incursion of Audiovisual Media in peasant narratives, influence of local knowledge in the construction of peasant narratives, Audiovisual Media as a strategy to promote the export of culture local. At the end, a basic strategy for the preparation of audiovisual content is shown, reviewing the stages and characteristics of the production process.