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El papel transformador de la inteligencia artificial en la reducción de incertidumbre del mercado empresarial

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dc.contributor.advisorDoria Sierra, Carlos Fernando
dc.contributor.authorJiménez Burgos, Sebastián Andrés
dc.contributor.authorOssa Perdomo, Arelia de la
dc.contributor.juryAnaya Yances, Freddy
dc.contributor.juryBuelvas Sierra, Ramón
dc.date.accessioned2024-08-11T00:23:26Z
dc.date.available2024-08-11T00:23:26Z
dc.date.issued2024-08-06
dc.description.abstractEste estudio analiza el impacto de la Inteligencia Artificial en las decisiones empresariales en un mercado global caracterizado por la incertidumbre. Explora cómo la incertidumbre afecta la gestión empresarial y la importancia de la adaptabilidad y el uso de la Inteligencia Artificial en un contexto en que varían velozmente las tendencias de consumo y los datos externos se multiplican. A partir de un análisis bibliométrico se clasifican áreas de estudio con base a la actividad empresarial y se identifican diversos modelos de Inteligencia Artificial aplicados a las empresas. En lo que se pudo notar que prevalecen el Machine Learning, el Deep Learning y modelos híbridos creados a partir de los primeros, que ayudan con la reducción de incertidumbre y mejora en la toma de decisiones. Destacando que el uso de los modelos de IA conlleva la consideración de principios éticos y de estrategia para la escogencia del modelo adecuado para cada contexto.spa
dc.description.abstractThis study analyzes the impact of the Artificial Intelligence on business decisions in a global market characterized by uncertainty. It explores how uncertainty affects business management and the importance of adaptability and the use of Artificial Intelligence in a context of rapidly changing consumer trends and multiplying external data. Based on a bibliometric analysis, areas of study are classified according to business activity and various Artificial Intelligence models applied to companies are identified. It was noted that Machine Learning, Deep Learning and hybrid models created from the first ones, which help with the reduction of uncertainty and improvement in decision making, prevail. Emphasizing that the use of AI models involves the consideration of ethical principles and strategy for the choice of the appropriate model for each context.eng
dc.description.degreelevelPregrado
dc.description.degreenameAdministrador(a) en Finanzas y Negocios Internacionales
dc.description.modalityTrabajos de Investigación y/o Extensión
dc.description.tableofcontentsEl Papel Transformador de la Inteligencia Artificial en la Reducción de Incertidumbre del Mercado Empresarial. 5spa
dc.description.tableofcontentsIntroducción. 5spa
dc.description.tableofcontentsAnálisis Bibliométrico. 7spa
dc.description.tableofcontentsLa Incertidumbre Empresarial. 11spa
dc.description.tableofcontentsProblemáticas Asociadas al Uso de la Inteligencia Artificial en los Escenarios de Incertidumbre del Mercado Empresarial. 16spa
dc.description.tableofcontentsModelos de Inteligencia Artificial Utilizados en cada Área de Estudio Asociada a la Reducción de Incertidumbre del Mercado Empresarial. 19spa
dc.description.tableofcontentsConclusiones. 29spa
dc.description.tableofcontentsReferencias. 33spa
dc.format.mimetypeapplication/pdf
dc.identifier.instnameUniversidad de Córdoba
dc.identifier.reponameRepositorio universidad de Córdoba
dc.identifier.repourlhttps://repositorio.unicordoba.edu.co/home
dc.identifier.urihttps://repositorio.unicordoba.edu.co/handle/ucordoba/8492
dc.language.isospa
dc.publisherUniversidad de Córdoba
dc.publisher.facultyFacultad de Ciencias Económicas, Jurídicas y Administrativas
dc.publisher.placeMontería, Córdoba, Colombia
dc.publisher.programCiencias Administrativas
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dc.rightsCopyright Universidad de Córdoba, 2024
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.keywordsArtificial intelligenceeng
dc.subject.keywordsDecision makingeng
dc.subject.keywordsUncertaintyeng
dc.subject.proposalInteligencia artificialspa
dc.subject.proposalToma de decisionesspa
dc.subject.proposalIncertidumbrespa
dc.titleEl papel transformador de la inteligencia artificial en la reducción de incertidumbre del mercado empresarialspa
dc.typeTrabajo de grado - Pregrado
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.contentText
dc.type.driverinfo:eu-repo/semantics/bachelorThesis
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dspace.entity.typePublication
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