Examinando por Materia "Proveedor"

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  • Miniatura
    PublicaciónAcceso abierto
    Estudio de factibilidad para la creación y montaje de un minimarket en el municipio de guaranda sucre
    (2019-08-20) Martinez Peinado, Sandrid Selena
    The development of a business plan for the implementation and assembly of a minimarket in the municipality of Guaranda in the department of Sucre. It aims to provide a different option when it comes to acquiring mass consumption products by the inhabitants of this area, for which a series of investigations have been carried out in order to gather the necessary information to guarantee the viability of the project execution. With the implementation of minimarket it is intended to satisfy the physiological need to feed on customers and their desire to save money and time in making purchases of products. The proposed business will sell mass consumption products, mainly food. Its primary target audience is made up of the homes of the municipality of Guaranda.
  • Miniatura
    PublicaciónAcceso abierto
    Formulación de estrategias para la optimización del proceso de entrega de medicamentos e insumos en el Departamento de Mercadeo de la Comercializadora Multidrogas de Colombia S.A.S
    (2022-03-11) Chávez Polo, Luisa Fernanda; López Bernal, Cristian Alberto
    The business practice carried out in the Comercializadora de Multidrogas SAS of the city of Monteria, in the semester 2021-2, was developed in a support modality in the marketing department in order to contribute to continuous improvement for the provision of quality services. This work aims to analyze the needs of the company in order to carry out an implementation of the improvement plan. Achieving this from the Using the DOFA matrix as a method of business analysis. Bearing in mind that several loyalty surveys were carried out on both suppliers and customers in which the aforementioned matrix could be identified and thus provide an improvement plan for the area.