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El arte de innovar: design thinking para resolver desafíos reales

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dc.contributor.authorParodi, Tobías Alfonso
dc.contributor.authorLópez Pereira, Jorge Mario
dc.contributor.authorMeléndrez Lázaro, Iván Darío
dc.date.accessioned2025-08-28T21:18:36Z
dc.date.available2025-08-28T21:18:36Z
dc.date.issued2025-08-28
dc.description.abstractEste libro es una guía práctica y reflexiva para entender y aplicar Design Thinking en negocios e ingeniería. No encontrarás teoría abstracta ni conceptos lejanos, sino herramientas concretas, historias inspiradoras y casos reales que demuestran cómo este enfoque ha impulsado algunas de las innovaciones más impactantes del mundo.spa
dc.description.editionPrimera edición
dc.description.tableofcontentsResumen........................................9
dc.description.tableofcontentsCapítulo 1: Empatía - Escuchar para innovar........................10
dc.description.tableofcontentsHerramientas prácticas para empatizar y resolver problemas.................................... 12
dc.description.tableofcontentsEjemplo práctico: Mapas de empatía en la creación de una app de transporte público.. 13
dc.description.tableofcontentsResultados y reflexión............................... 15
dc.description.tableofcontentsConclusión.................. 15
dc.description.tableofcontentsEjemplo práctico: Mejorando la experiencia en supermercados .......... 17
dc.description.tableofcontentsResultados y reflexión......................... 18
dc.description.tableofcontentsConclusión............................................... 19
dc.description.tableofcontentsEjemplo práctico: Mejorando la experiencia en el transporte público ............ 20
dc.description.tableofcontentsResultados y reflexión.................................... 22
dc.description.tableofcontentsConclusión.................................. 22
dc.description.tableofcontentsEjemplo práctico: Historias de usuario en el desarrollo de una plataforma de telemedicina....... 23
dc.description.tableofcontentsResultados y reflexión............... 24
dc.description.tableofcontentsConclusión..................................... 25
dc.description.tableofcontentsEjemplo práctico: Diseñando una experiencia de compra inclusiva en tiendas de autoservicio ...... 26
dc.description.tableofcontentsResultados y reflexión...... 27
dc.description.tableofcontentsConclusión.................................... 28
dc.description.tableofcontentsReferencias................................ 29
dc.description.tableofcontentsCapítulo 2: Definición - Del problema al desafío ....... 32
dc.description.tableofcontentsEjemplo práctico: Aumentar las ventas mejorando la experiencia del cliente.............. 34
dc.description.tableofcontentsResultados y reflexión........................ 35
dc.description.tableofcontentsConclusión................................ 35
dc.description.tableofcontentsEjemplo práctico: Solución pequeña para un proyecto a gran escala........36
dc.description.tableofcontentsResultados y reflexión................ 37
dc.description.tableofcontentsConclusión.................................. 38
dc.description.tableofcontentsEjemplo práctico: Educación para todos en comunidades rurales......... 38
dc.description.tableofcontentsResultados y reflexión.................... 40
dc.description.tableofcontentsEjemplo práctico: Reduciendo el ruido en los trenes bala............ 41
dc.description.tableofcontentsResultados y reflexión................................... 42
dc.description.tableofcontentsEjemplo práctico: Disminución de pasajeros en el transporte público ...... 43
dc.description.tableofcontentsResultados y reflexión...................... 43
dc.description.tableofcontentsCaso práctico: Solucionando el problema del reciclaje en la ciudad..... 47
dc.description.tableofcontentsEjemplo práctico: SCAMPER en acción en la industria alimentaria ........ 50
dc.description.tableofcontentsResultados y reflexión........................ 52
dc.description.tableofcontentsConclusión.................................. 52
dc.description.tableofcontentsEjemplo práctico: Aplicación de mapas mentales en el diseño de un servicio de movilidad urbana................................................................................................ 54
dc.description.tableofcontentsResultados y reflexión.......................... 55
dc.description.tableofcontentsConclusión......................................... 55
dc.description.tableofcontentsEjemplo práctico: Resolviendo el problema del desperdicio de alimentos con pensamiento lateral .............. 57
dc.description.tableofcontentsResultados y reflexión............... 58
dc.description.tableofcontentsConclusión................................ 58
dc.description.tableofcontentsEjemplo 1: Lanzamiento de un nuevo producto tecnológico.......... 60
dc.description.tableofcontentsResultados.............................. 61
dc.description.tableofcontentsEjemplo 2: Rediseño del transporte público en una ciudad .... 61
dc.description.tableofcontentsReflexión Final.................. 63
dc.description.tableofcontentsCapítulo 4: Prototipo - Haciendo tangible la innovación ................. 65
dc.description.tableofcontentsEl prototipado: Un puente entre la idea y la realidad................ 65
dc.description.tableofcontentsExplorando diferentes métodos de prototipado ............. 67
dc.description.tableofcontentsPrototipar es aprender................... 69
dc.description.tableofcontentsReferencias............................ 70
dc.description.tableofcontentsCapítulo 5: Evaluación - Aprender para perfeccionar ........ 71
dc.description.tableofcontentsHerramientas prácticas para la evaluación y retroalimentación .......... 73
dc.description.tableofcontentsCapítulo 6: Conclusiones y reflexiones finales ................. 77
dc.format.mimetypeapplication/pdf
dc.identifier.eisbn978-628-7808-09-6
dc.identifier.instnameUniversidad de Córdoba
dc.identifier.reponameRepositorio Universidad de Córdoba
dc.identifier.repourlhttps://repositorio.unicordoba.edu.co/
dc.identifier.urihttps://repositorio.unicordoba.edu.co/handle/ucordoba/9542
dc.language.isospa
dc.publisherFondo Editorial - Universidad de Córdoba
dc.publisher.placeMontería, Córdoba, Colombia
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dc.rightsCopyright Universidad de Córdoba, 2025
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.lcshInnovaciones tecnológicasspa
dc.titleEl arte de innovar: design thinking para resolver desafíos reales
dc.typeLibro
dc.type.coarhttp://purl.org/coar/resource_type/c_2f33
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.type.contentText
dc.type.driverinfo:eu-repo/semantics/book
dc.type.redcolhttp://purl.org/redcol/resource_type/LIB
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
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