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Factores determinantes en la adopción del comercio electrónico por parte del sector empresarial

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dc.contributor.advisorFuentes Doria, David
dc.contributor.authorLastre Villalba, María Alejandra
dc.date.accessioned2020-12-12T00:30:06Z
dc.date.available2020-12-12T00:30:06Z
dc.date.issued2020-12-11
dc.description.abstractEl estudio tiene como objetivo analizar los factores determinantes en la decisión de adopción del comercio electrónico por parte del sector empresarial. La metodología corresponde a un estudio documental descriptivo, reflexivo de literatura. Se realizó una revisión bibliográfica en la base de datos Scopus usando las palabras claves: “electronic commerce” or “digital commerce” or “adoption e-commerce” generando 262 documentos, de los cuales se seleccionaron 59. Los resultados demuestran los factores de adopción del comercio electrónico varían de acuerdo al contexto y a al tipo de empresa. Además, el comercio electrónico pasó de ser una opción a una necesidad puesto que es una herramienta generadora de valor para las organizaciones. La limitación de esta investigación es la utilización Scopus como única base de datos, puesto que se deja de lado investigaciones que se encuentren indexadas en otras bases de datos. Esta investigación evidencia que las empresas que deciden adoptar el e-commerce obtienen mejores resultados en su funcionamiento y en la generación de ventaja competitiva, que posteriormente se ve reflejada en su rentabilidad. Se recomienda el uso de fuentes secundarias para hacer un mayor acercamiento a realidad de las organizaciones con respecto a la implementación del comercio electrónico en sus procesos.spa
dc.description.degreelevelPregradospa
dc.description.degreenameAdministrador(a) en Finanzas y Negocios Internacionalesspa
dc.description.modalityMonografíasspa
dc.description.tableofcontentsRESUMEN …………………………………………………………………. 6spa
dc.description.tableofcontentsABSTRACT ………………………………………………………………… 6spa
dc.description.tableofcontentsI. INTRODUCCIÓN …………………………………………………………. 7spa
dc.description.tableofcontentsII. OBJETIVOS ………………………………………………………………. 10spa
dc.description.tableofcontents2.1 General …………………………………………………………………. 10spa
dc.description.tableofcontents2.2 Específicos ……………………………………………………………… 10spa
dc.description.tableofcontentsIII. METODOLOGÍA …………………………………………………………. 11spa
dc.description.tableofcontentsIV. REVISIÓN ………………………………………………………………... 12spa
dc.description.tableofcontents4.1 Comercio electrónico o comercio digital………………………………. 12spa
dc.description.tableofcontents4.2 Pymes y la adopción del e-commerce …………………………………. 14spa
dc.description.tableofcontents4.3 Factores determinantes en la adopción del e-commerce ………………. 15spa
dc.description.tableofcontents4.4 Beneficios de adopción del comercio electrónico………………………. 16spa
dc.description.tableofcontents4.5 Barreras adopción del e-commerce……………………………………… 17spa
dc.description.tableofcontents4.6 Comercio electrónico y economías mundiales …………………………. 19spa
dc.description.tableofcontents4.7 E-commerce en el mundo ………………………………………………. 20spa
dc.description.tableofcontents4.8 Teorías y modelos de adopción del e-commerce…...…………………… 21spa
dc.description.tableofcontents4.9 E-commerce y los consumidores ………………………………………. 23spa
dc.description.tableofcontents4.10 Colombia y la adopción del e-commerce ……………………………… 25spa
dc.description.tableofcontents4.11 Social commerce ……………………………………………………… 26spa
dc.description.tableofcontentsV. RESULTADOS ……………………………………………………………. 27spa
dc.description.tableofcontentsVI. CONSIDERACIONES FINALES ………………………………………… 41spa
dc.description.tableofcontentsVII. REFERENCIAS BIBLIOGRÁFICAS …………………………………… 43spa
dc.format.mimetypeApplication/pdfspa
dc.identifier.uriHttps://repositorio.unicordoba.edu.co/handle/ucordoba/3794
dc.language.isoSpaspa
dc.publisher.facultyFacultad de Ciencias Económicas, Jurídicas y Administrativasspa
dc.publisher.placeMontería, Córdoba, Colombiaspa
dc.publisher.programCiencias Administrativasspa
dc.rightsCopyright Universidad de Córdoba, 2020spa
dc.rights.accessrightsInfo:eu-repo/semantics/openAccessspa
dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)spa
dc.rights.uriHttps://creativecommons.org/licenses/by-nc-nd/4.0/spa
dc.subject.keywordsElectronic commerceeng
dc.subject.keywordsAdoption factorseng
dc.subject.keywordsCompetitive advantageeng
dc.subject.keywordsBusiness sectoreng
dc.subject.keywordsDigital commerceeng
dc.subject.proposalComercio electrónicospa
dc.subject.proposalFactores de adopciónspa
dc.subject.proposalVentaja competitivaspa
dc.subject.proposalSector empresarialspa
dc.subject.proposalComercio digitalspa
dc.titleFactores determinantes en la adopción del comercio electrónico por parte del sector empresarialspa
dc.typeTrabajo de grado - Pregradospa
dc.type.coarHttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.contentTextspa
dc.type.driverInfo:eu-repo/semantics/bachelorThesisspa
dc.type.redcolHttps://purl.org/redcol/resource_type/TPspa
dc.type.versionInfo:eu-repo/semantics/submittedVersionspa
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