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La transformación digital como herramienta de creación de valor en las pymes latinoamericanas: estudio de casos 2009 – 2019
(2021-01-23) Figueredo Betancourt, Carolina Andrea; Causil García, Fabián Camilo; Rodríguez Bermúdez, Daniel; Urzola Álvarez, Mario Alberto
Worldwide companies or organizations have implemented new business strategies (with the help of technologies) that allow them to be more effective and efficient according to the demands of customers, suppliers and markets. In this way, digital transformation must be understood as the application of new technologies within each of the organizational pyramids, so that they can face the threats of global markets with greater strength. In this sense, this monograph work is aimed to analyze how digital transformation can create value 6 in Latin American SMEs from the analysis of texts and the consolidation of related information. For this, the broad description of the evolutionary process of information and communication technologies was taken into account. As well as the expertise in cases of SMEs that have already implemented this transformation (2009-2019), allowing explaining how digital transformation is a tool that creates value in Latin American SMEs.