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Las estrategias de internacionalización como alternativa para el crecimiento empresarial
(2021-10-04) Orozco Romero, Jhoana Asmith; Bárcenas Medrano, Francisco
The present work to opt for the title of Administrator in Finance and International Business aims to analyze how Colombian companies can grow through the implementation of internationalization strategies. Initially, the concepts of business growth are described as well as the theories that support this concept, making an analysis on the dynamics of business growth in Colombia and the regulations that regulate companies in our country; then the internationalization strategies are identified and defined, that is, the modalities of penetration in international markets, benefits, disadvantages and risks of each of them; Finally, a review of the internationalization of Colombian companies is made through a statistical study of the country's international trade, based on which the main factors that influence the internationalization process of Colombian companies are identified. The development of this document not only aims to recognize and explain the different strategies for internationalization of markets, but also seeks to highlight the importance of a globalized business environment, in addition to inviting Colombian entrepreneurs, more specifically small and medium-sized entrepreneurs, to explore new markets by implementing internationalization strategies.