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Estrategias de marketing experiencial como herramienta para la construcción de tejido social en la promoción de la yuca: un caso en Las Piedras (Córdoba)
(2021-03-18) Payares Rossi, Ilena María; Echeverri Flórez, Heidi María; Alonso Segura Delgado
This research addresses the fundamental concepts of experiential marketing applied to a case study at the Yuca Fair in the community of Las Piedras on the left bank of the Sinú River. Were taken the variables of participation, impact and prospecting to characterize the community in terms of its interactions with the fair and its marketing strategies, with which a structured interview was designed to apply to the inhabitants of the village. An event