Plan de negocios para crear una empresa de snacks online a través de suscripción con tarifa plana ubicada en la Universidad de Córdoba, sede Montería.
Mass Ramos, Juan Camilo | 2020
In this business plan we can highlight the need of the students of the University of Cordoba located in Monteria, in the field of feeding. A great part of the students prefers to consume from the abundant fried food stands that exist on the campus, on the other hand, there are students who choose not to eat because they have a very tight budget or the lack of a healthy and accessible food point at the same time. The project seeks to reach this market segment, the students with limited budget and time, which as we could see is a high percentage of the total students of the university. The main contribution of this plan is to take advantage of the time and save money that we will provide to our customers thanks to the monthly subscription that we will offer, giving them access to a number of lunches per month, workshops and short courses of digital academic tools, in addition we will deliver the order where it is without additional cost. In the following pages, we contemplate the most important and relevant items in which we try to support a business idea and demonstrate its profitability, starting with a general analysis of the environment, following with a marketing plan using modern marketing techniques to be able to impact the life of our target population in a successful way, giving way to the definition of the operations that will be carried out, and ending with a detailed financial plan for the accounting year foreseen by the project