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Introduction: Social, community and citizen participation allows governments to meet the needs of their population and involve them in the decisions that are made, therefore, they are a fundamental part of any process of formulation, implementation and evaluation of public policies. Objective: Design the education program in social participation in health for the San Antero Health Department. Methodology: the construction of the aforementioned program was carried out through the following phases: Diagnosis, analysis, population data, environmental data, study of related bibliography, planning, documentation of the program and socialization and/or approval of the designed program. Results: the need felt by the Ministry of Health for the design of a participatory education program that would strengthen the training of community leaders and members of the Committee for Community Participation in Health was fulfilled. They identified training topics of interest in health and the right to health, through pedagogical strategies through social networks, qualifying citizen participation. Conclusion: Citizen participation as a mechanism of social participation becomes a useful tool for analysis of environments that through the adoption of strategies contribute to the benefit of communities.

Any provision of health services, whether provided by an independent professional or an organization, seeks the satisfaction of the individuals who use it, the people who finance it and those who provide the service. Achieving the balance between supply, demand and society is a task that must be done from marketing. Therefore, the research team proposed to design a marketing plan for the Health Provider Institution FUNCRIT S.A.S, in order to establish strategies that allow better participation in the market, for which it carried out a descriptive, cross-sectional study. The sample consisted of (8) intensive care units in the city of Montería, and electronic surveys were applied to the intensivists working in each of them to collect the information. The results show that most of the diagnostic support services in neurocritical patients (40%) are offered by CITEN, followed by FUNCRIT by 30%, and the other providers each with 10% participation, taking into account that Fundación Amigos de la Salud and Clinica de Traumas y Fracturas are self-providers. An internal and external diagnosis was made through the SWOT and PESTEL tools and competitive strategies were established. It is concluded that FUNCRIT IPS must implement the strategic marketing plan to retain its customers and improve market share. Keywords: Supply, dem