Vergara Passos, Álvaro AugustoNarváez Álvarez, Karla2022-08-172022-08-172022-08-16https://repositorio.unicordoba.edu.co/handle/ucordoba/6328Digital commerce has shown an evident growth in recent years, the use of digital channels to buy, sell, pay and carry out transactions is increasingly common in the global market. The panorama for Colombia is similar, the country has shown significant development, more and more people, companies and economic agents adhere to this type of trade, and place the country among the most representative in Latin America. Considering the above, the current monographic project has as its fundamental objective to evaluate the evolution of digital commerce in Colombia during the 2016-2020 period. To comply with what is proposed, initially the conceptual characteristics of digital commerce, its origin, advantages, disadvantages, types and participants are explained; then, the behavior of digital commerce in Colombia during the 2016-2020 period is examined, exposing the amounts negotiated, the number of transactions, the most used payment methods, the per capita consumption of the country and the events that generated this growth. Finally, a comparative analysis of digital commerce operations in Colombia is carried out during the indicated period, to recognize the periods of greatest development for the country. The information that was collected was descriptive, using the bibliographic review as an instrument, which allowed access to the data of the Colombian Chamber of Electronic Commerce and to databases and search engines, through which the documents related to the development were reviewed and analyzed of digital commerce in the countryAgradecimientos ..............................................................................................................2Resumen ..........................................................................................................................6Introducción ....................................................................................................................81 Objetivos ................................................................................................................. 111.1 Objetivo General .............................................................................................. 111.2 Objetivos Específicos ....................................................................................... 11Capítulo I ...................................................................................................................... 122 Características Conceptuales del Comercio Digital .................................................. 122.1 Comercio Digital .............................................................................................. 122.1.1 Características ............................................................................................ 132.1.2 Ventajas y Desventajas ............................................................................... 162.1.3 Origen ........................................................................................................ 182.1.4 Tipos .......................................................................................................... 192.1.5 Participantes ............................................................................................... 21Capítulo II ..................................................................................................................... 233 Comportamiento del Comercio Digital en Colombia durante el Periodo 2016-2020 . 23Capítulo III .................................................................................................................... 334 Análisis Comparativo del Comportamiento de las Operaciones de Comercio Digital en Colombia Durante 2016-2020 ............................................................................................... 334.1 Principales Casos de Éxito de Comercio Digital en Colombia........................... 394.2 Limitaciones del País en Comercio Digital ....................................................... 415 Conclusiones ........................................................................................................... 456 Bibliografía ............................................................................................................. 48application/pdfspaCopyright Universidad de Córdoba, 2022Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)Comercio digitalInternacionalizaciónInternetDigitalizaciónColombiaDigital commerceInternationalizationInternetDigitizationColombia