Mario Alberto Uurzola ÁlvarezRicardo Cordero, Berlys de JesúsMartelo Negrete, Luis Miguel2022-03-312022-03-312022-03-30https://repositorio.unicordoba.edu.co/handle/ucordoba/5128The Colombian agribusiness sector is mostly structured by MSMEs that are currently managing to stay in the market, after the ravages caused by the Covid 19 pandemic, these companies are taking into account digital marketing as a tool for positioning and business growth. In this way, this monograph's main objective is to make an analysis of digital marketing in companies in the agro-industrial sector. In the same way, an information collection methodology focused on the search for scientific articles recorded in academic databases was used. , taking into account data analysis parameters. The results show that digital marketing is transcendental for companies to grow in the markets where they enter, this type of marketing offers these companies the penetration of new markets, audiences and facilitates their internationalization, finally, companies that implement the digital marketing will have increases in customers and sales, which favors you to improve your financial capacity and stay in the marketsRESUMEN ...................................................................................................................................................4ABSTRACT..................................................................................................................................................51. INTRODUCCIÓN ................................................................................................................................6CAPÍTULO 1..............................................................................................................................................102. PERSPECTIVAS DEL MARKETING DIGITAL EN EL SECTOR AGROINDUSTRIAL ............10CAPÍTULO 2..............................................................................................................................................153. ESTRATEGIAS DEL MARKETING DIGITAL EN EL SECTOR AGROINDUSTRIAL ..............153.1. Páginas web como herramientas de marketing digital....................................................................153.2. Redes sociales y la agroindustria ....................................................................................................183.3. Tiendas online y empresas agroindustriales....................................................................................19CAPÍTULO 3..............................................................................................................................................214. DISCUSIÓN SOBRE LAS ESTRATEGIAS DEL MARKETING DIGITAL EN EL SECTOR AGROINDUSTRIAL .................................................................................................................................215. CONCLUSIONES ..............................................................................................................................246. REFERENCIAS BIBLIOGRÁFICAS................................................................................................25application/pdfspaCopyright Universidad de Córdoba, 2022Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)MarketingAgroindustriaMercadeoCompetenciaMercadosE-commerceMarketingAgroindustryMarketingCompetitionMarketsE-commerce