López Dickson, Emperatriz del CarmenViloria Páez, Miguel EmiroCeballos Macea, Alexandra2021-10-112021-10-112021-10-11https://repositorio.unicordoba.edu.co/handle/ucordoba/4650The work consists of a feasibility study for the creation of an adolescent and youth friendly health center in the municipality of Monteria that will provide general and specialized medical consultation services in gynecology, sexual and reproductive health, family planning, psychology, nutrition and physical well-being based on a highly qualified human team, resources, technology and infrastructure, which requires adequate facilities for continuous care located near 27th Street in Monteria, as it is a strategic area where several important health institutions of the city are located, in addition to the ease of access for people coming from other parts of the department and the city. The institution will be adapted to cover the prevalent needs of the users, providing safe spaces where they will receive a differentiated integral professional assistance, contributing to guarantee sexual and reproductive rights while promoting youth participation in recreational, cultural, artistic and sports spaces that contribute to the healthy development, physical and mental wellbeing. For this purpose, a measurement of the dynamic conditions between supply and demand was carried out through the implementation of a market study, characterizing the current state of the market conditions and its potential in the short, medium and long term. Subsequently, a financial study was implemented to determine the investment necessary for the start-up of the project according to its cost structure and estimated cash flow, projecting a gross income of $843,763,200 per year, which makes 13 possible the collection of the annual investment of $522,470,223, generating a net profit of $252,977,546, representing an internal rate of return (IRR) of 39.13%, achieving the recovery of the entire initial investment in an estimated 30 months.RESUMEN .......................................................................................................... 11PALABRAS CLAVE ............................................................................................ 12ABSTRACT. ....................................................................................................... 12KEY WORDS ...................................................................................................... 13INTRODUCCIÓN ................................................................................................ 132. FORMULACIÓN DEL PROBLEMA. ............................................................... 173. JUSTIFICACIÓN............................................................................................. 184. OBJETIVOS ................................................................................................... 204.1 General ......................................................................................................... 204.2 Específicos ................................................................................................... 205. MARCO REFERENCIAL. ............................................................................... 215.1 MARCO TEÓRICO ....................................................................................... 215.2 MARCO CONCEPTUAL. .............................................................................. 225.3 MARCO LEGAL. ........................................................................................... 246. INVESTIGACIÓN DE MERCADO .................................................................. 266.1 METODOLOGÍA ........................................................................................... 266.2 FUENTES DE INFORMACIÓN..................................................................... 266.2.1 Fuentes de información primaria ............................................................... 266.2.2 Encuestas. ................................................................................................. 266.2.3 Consulta telefónica o por email.................................................................. 266.2.4 Fuentes de información secundarias. ........................................................ 266.2.5 Departamento administrativo nacional de estadísticas (DANE) ................ 266.2.6 Estudios investigativos. ............................................................................. 266.2.7 Sitios web de oferentes en salud. .............................................................. 276.3 Elección de la muestra ................................................................................. 276.3.1 Técnica de recolección de datos. .............................................................. 276.3.3 Modelo de la encuesta ............................................................................... 286.4 GRÁFICOS DE LA ENCUESTA ................................................................... 317. ESTUDIO DE MERCADO .............................................................................. 377.1 DESCRIPCIÓN DE LOS USUARIOS POTENCIALES ................................. 377.2 DEMANDA POTENCIAL .............................................................................. 377.4 MERCADO OFERENTE ............................................................................... 397.5 SERVICIOS SUSTITUTOS. ......................................................................... 407.6 SEGMENTO ................................................................................................. 407.7 Descripción de los servicios ......................................................................... 417.8 MODELO DE PRESTACIÓN DE SERVICIO ................................................ 437.9 IDENTIDAD CORPORATIVA ....................................................................... 448. ESTUDIO TÉCNICO ....................................................................................... 458.1 DESCRIPCIÓN DEL TAMAÑO DEL SERVICIO........................................... 458.2 TAMAÑO DEL PROYECTO ......................................................................... 458.3 FACTORES QUE DETERMINAN EL TAMAÑO DEL PROYECTO .............. 458.3.1 Demanda ................................................................................................... 458.3.2 Talento humano ......................................................................................... 468.3.3 Insumos ..................................................................................................... 468.3.4 Recursos financieros ................................................................................. 468.3.5 Tecnologías duras ..................................................................................... 468.3.6 Tecnologías blandas .................................................................................. 468.3.7 Capacidad de producción .......................................................................... 468.4 LOCALIZACIÓN ........................................................................................... 478.4.1 Macro localización ..................................................................................... 478.4.2 Micro localización ...................................................................................... 478.5 DISPONIBILIDAD DE LA MANO DE OBRA ................................................. 498.6 MERCADO DEL CONSUMO ........................................................................ 498.7 INSTALACIONES, MAQUINARIAS Y EQUIPOS ......................................... 509. ESTUDIO ADMINISTRATIVO ........................................................................ 519.1 Talento humano ............................................................................................ 519.2 ORGANIGRAMA .......................................................................................... 529.3 ASPECTOS LEGALES ................................................................................. 539.4 PLATAFORMA ESTRATÉGICA ................................................................... 539.4.1 Misión ........................................................................................................ 539.4.2 Visión ......................................................................................................... 539.4.3 Valores corporativos .................................................................................. 5410. ESTUDIO FINANCIERO ............................................................................... 5510.1 INVERSIÓN EN OBRA FÍSICA Y TERRENO ............................................ 5510.2 MAQUINARIA Y EQUIPO ........................................................................... 5610.3 MUEBLES Y ENSERES ............................................................................. 5710.4 INVERSIÓN INTANGIBLE .......................................................................... 5812.5 COSTO DE MATERIAL ANUAL ................................................................. 5810.6 COSTOS Y GASTOS OPERACIONALES COSTO DE OPERACIÓN (PRIMER AÑO DE OPERACIÓN) ...................................................................... 6010.7 COSTO DE SERVICIOS ANUALES ........................................................... 6110.8 DEPRECIACIÓN ........................................................................................ 6110.8 REMUNERACIÓN AL PERSONAL ADMINISTRATIVO. ............................ 6310.9 AMORTIZACIÓN ........................................................................................ 6410.10 ESTRUCTURA DE COSTOS ................................................................... 6510.11 PRECIO DE VENTA UNITARIO ............................................................... 6610.12 PUNTO DE EQUILIBRIO .......................................................................... 6610.13 CAPITAL DE TRABAJO ........................................................................... 6710.14 PROYECCIÓN DE CAPITAL DE TRABAJO EN TERMINO CONSTANTE ........................................................................................................................... 6710.15 INVERSIÓN EN CAPITAL DE TRABAJO ................................................. 6810.16 PRESUPUESTO POR VENTA DE SERVICIOS (TERMINO CONSTANTE) ........................................................................................................................... 6810.17 FLUJO DE FONDOS (TERMINO CONSTANTE) ..................................... 6910.18 VALOR ACTUAL NETO (VAN), TASA INTERNA DE RETORNO Y BENEFICIO – COSTO ........................................................................................... 7013. IMPACTO ......................................................................................................... 7113.1 AMBIENTAL ............................................................................................... 7113.2 ECONÓMICO ............................................................................................. 7113.3 SOCIAL ...................................................................................................... 7115. CONCLUSIÓN .............................................................................................. 7216. REFERENCIAS BIBLIOGRÁFICAS ........................................................... 73application/pdfspaCopyright Universidad de Córdoba, 2021Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)FactibilidadEstudio de mercadoEstudio técnicoEstudio administrativo legal y estudio financieroSalud amigableSalud sexual y reproductivaJóvenes y adolescentesFeasibilityMarket studyTechnical study,Legal administrative study and financial studyFriendly healthSexual and reproductive healthYouth and adolescents