Galeano Almanza, CarlosGirón Ávila, Jorge Leonardo2022-02-012022-02-012022-01-28https://repositorio.unicordoba.edu.co/handle/ucordoba/4794The main purpose of this documentary research has been to identify the advances and limitations that intervene in the adoption of electronic commerce by the agricultural sector. Consequently, some studies and documented reflections on this topic have been reviewed, developed from a theoretical and empirical point of view, in which the theories of technology adoption are reflected. Electronic commerce or e-commerce advances at a fleeting speed, with constant increases both in the number of daily transactions carried out through this medium, as well as in revenue volumes; becoming a current phenomenon of great importance and increasingly replacing traditional trade. All economic sectors worldwide have felt the changes when generating profits, which is why many of them are prepared to generate new alternatives in offering their goods and services. One of the sectors with the greatest variety and which has been somewhat complex adapted to the new purchasing mechanisms is the Agricultural Sector. With this degree work we will present the main advances and delimitations that electronic commerce has generated in the Colombian agricultural sector, since this country is one of the strongest in activities belonging to this sector. Keywords: sectors, electronic commerce, social networks, economy, domestic product.Introducción ............................................................................................................................... 61 Planteamiento del problema ................................................................................................. 82 Justificación ....................................................................................................................... 123 Objetivos ............................................................................................................................ 143.1 Objetivo general ......................................................................................................... 143.2 Objetivos específicos .................................................................................................. 144 Marco teórico ..................................................................................................................... 15Revision literaria ...................................................................................................................... 154.1 Antecedentes investigativos ....................................................................................... 154.1.1 Fundamentos teóricos .......................................................................................... 175 Metodología ....................................................................................................................... 206 Cronograma de actividades. ............................................................................................... 217 CAPITULO 1 ..................................................................................................................... 227.1 El comercio electrónico y sus conceptos asociados. .................................................. 227.2 Interactividad .............................................................................................................. 237.2.1 Omnipresencia ..................................................................................................... 237.2.2 Globalización ...................................................................................................... 237.2.3 Incremento de las oportunidades de venta .......................................................... 247.2.4 Lanzamiento de productos innovadores .............................................................. 247.2.5 Reconocimiento de marca ................................................................................... 247.3 Avance del comercio electrónico en el sector agrícola. ............................................. 268 CAPITULO 2 ..................................................................................................................... 308.1 Análisis de los avances y limitaciones del comercio electrónico en el sector agrícola en Colombia y el departamento de Córdoba. ............................................................................ 309 CAPITULO 3 ..................................................................................................................... 379.1 Beneficios del comercio electrónico en el sector agrícola colombiano y en el departamento de Córdoba. ........................................................................................................ 3710 Conclusiones. ................................................................................................................. 4611 Referencias bibliográficas .............................................................................................. 49application/pdfspaCopyright Universidad de Córdoba, 2022Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)SectoresComercio electrónicoRedes socialesEconomíaProducto internoDomestic product.SectorsElectronic commerceSocial networksEconomy