Rodríguez Bermúdez, DanielGonzález Berrio, Andrés FelipeSánchez Méndez, Mary Isabel2022-04-012022-04-012022-04-01https://repositorio.unicordoba.edu.co/handle/ucordoba/5146E-Commerce is a tool that can be used in any environment where something is exchanged, such as documents between companies, purchases or acquisitions, finance, industry, legislation, revenue or tax collection, health and transportation. This medium has become a channel for direct and indirect sales of products, with uninterrupted technical support that allows customers themselves to find what they need. This tool is very useful for companies, since it allows them to share their databases to agree on transactions, prepare orders, contract suppliers, among others, guaranteeing cost reduction and greater efficiency in sales processes. Because of the mandatory isolation due to covid-19, digital platforms allowed Colombians to buy all kinds of products from home. Not only the most essential products, such as groceries and health items, but also opened the doors of restaurants and other businesses, allowing the economy to remain active.Resumen…………………………………………………………………………………...4Palabras claves…………………………………………………………………………….4Abstract……………………………………………………………………………...…….41. Introducción……………………………………………………………………..........62.2.Principales plataformas de E-Commerce……………………………………113. Capítulo II. Dinámica de las Ventas Globales…………………………………...........143.1.Volúmenes De Ventas Pre y Post Pandemia Covid-19……………………..143.2.Volúmenes de Ventas en Colombia…………………………………………164. Capítulo III. Desempeño de las Plataformas Mercado Libre y Rappi………………...184.1.Mercado Libre…………………………………………………………....….184.2.Rappi…………………………………………………………………….…..225. Conclusiones…………………………………………………………………………..246. Referencias……………………………………………………………………………26application/pdfspaCopyright Universidad de Córdoba, 2022Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)E-ComercioPlataformas digitalesCovid-19MercadolibreRappiE-commerceCovid-19MercadolibreRappiDigital plataforms