Ararat Herrera, JaimePico Gómez, WeindyMartínez Miranda, Karen2022-09-042022-09-042022-09-02https://repositorio.unicordoba.edu.co/handle/ucordoba/6558In the development of the monograph, an analysis of the literature is made on the digitalization strategies used by SMEs, as part of their business strategy, specifically, in the hotel sector. Taking as a starting point the digital divide caused by the lack of technological adoption in SMEs. Different concepts and points of view on the digitalization strategies used by SMEs will be addressed according to the bibliographic review carried out, in order to understand how they have tried to close said technological gap, in one of the sectors most affected by the COVID health emergency. -19 , thereby contributing to greater clarity on how the digital issue has evolved in SMEs worldwideRESUMEN ........................................................................................................................ 8ABSTRACT ...................................................................................................................... 9INTRODUCCIÓN ......................................................................................................... 101. OBJETIVOS............................................................................................................ 121.1 Objetivo general .................................................................................................... 121.2 Objetivos específicos .................................................................................................. 122. LA DIGITALIZACION EN LAS PYMES: EL PROBLEMA DE LA BRECHA DIGITAL ........................................................................................................................ 132.1. ESTRATEGIAS DE DIGITALIZACION EN LAS PYMES ................................... 152.1.1 Uso de Tecnologías de la Información .................................................................... 152.1.2 Construcción de experiencias seguras para el Cliente ............................................. 162.1.3 Innovación Tecnológica .......................................................................................... 182.1.4 Big Data e Inteligencia Artificial ............................................................................ 193. Perspectivas de la digitalización para 2022 en el Sector Turístico. .................... 204. CONCLUSIONES .................................................................................................. 245. RECOMENDACIONES ........................................................................................ 26BIBLIOGRAFÍA ............................................................................................................ 27application/pdfspaCopyright Universidad de Córdoba, 2022Trabajo de grado - Especializacióninfo:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)TurismoDigitalizaciónEstrategia empresarialTourismDigitizationBusiness Strategy