Coronado Tuiran, Juan JoséÁlvarez Causil, Rebeca YunethHernández Lucas , Yina Marcela2020-03-052020-03-052019-12-22https://repositorio.unicordoba.edu.co/handle/ucordoba/2545The Centro Clínico De Simulación S.A.S, will be a company in the academic sector, which will offer clinical simulation services, where quality and efficiency are the fundamental pillars in the provision of the services to be offered. Ceclìs will start operations in the city of Montería, with a suitable and qualified work team to guide clients in the most appropriate way. The competitive advantage of this company in front of the others is the opportunity that the students and professionals of the medical programs have to acquire the services offered by Ceclìs. Bearing in mind that in Montería there is a clinical simulation laboratory, which is part of the facilities of the University of Sinu, with cutting-edge technology to improve the skills and abilities of its students. Therefore, the differential focus of the services offered by Ceclìs, lies in the portfolio of services it will offer and in the accessibility of these for students and already qualified professionals. Thanks to personal inquiries, talks received by company managers and administrative advisors and the survey that was carried out, it was clear that in the market there is a need to create a company that offers a wide portfolio of services such as those offered by Ceclìs. Therefore, in the development of this business plan we have tried to make known the importance and necessity that there is in the market to introduce a company of this nature.RESUMEN .................................................................................................................................................. 10ABSTRACT .................................................................................................................................................. 111.1 DESCRIPCIÓN DEL PROBLEMA ................................................................................................. 121.2 JUSTIFICACIÓN DEL PROBLEMA ............................................................................................... 152. OBJETIVOS ........................................................................................................................................... 162.1 OBJETIVO GENERAL .................................................................................................................... 162.2 OBJETIVOS ESPECÍFICOS .......................................................................................................... 163. MARCO REFERENCIAL ...................................................................................................................... 173.1 ANTECEDENTES ........................................................................................................................... 173.2 MARCO TEÓRICO .......................................................................................................................... 193.3 MARCO CONCEPTUAL ................................................................................................................. 203.4 MARCO LEGAL ............................................................................................................................... 234.0 DISEÑO METODOLÓGICO ............................................................................................................... 264.1 TIPO DE ESTUDIO ......................................................................................................................... 264.2 MÉTODO DE ESTUDIO ................................................................................................................. 264.3 POBLACIÓN .................................................................................................................................... 264.4 DISEÑO DE LA MUESTRA ............................................................................................................ 274.5 TÉCNICAS DE RECOLECCIÓN DE INFORMACIÓN ................................................................. 284.6 FUENTES DE INFORMACIÓN ...................................................................................................... 284.6.1 Fuentes primarias: ................................................................................................................... 284.6.2 Fuentes segundarias: .............................................................................................................. 295.0 ESTUDIO DE MERCADO .................................................................................................................. 295.1 RESULTADOS DE LA INVESTIGACION DE MERCADO ........................................................... 295.2 CÁLCULO DE LA DEMANDA ACTUAL ........................................................................................ 445.2.1 Proyección de la demanda actual ........................................................................ 445.3 CÁLCULO DE LA OFERTA ............................................................................................................ 455.3.1 Proyección de la oferta actual ............................................................................ 455.4 DEMANDA EXISTENTE ................................................................................................................. 455.5 CARACTERÍSTICAS DEL SERVICIO DE OFRECER ................................................................. 455.6 CARACTERÍSTICAS DE LOS CLIENTES .................................................................................... 465.7 DESCRIPCIÓN DEL MERCADO ................................................................................................... 465.8 FIJACIÓN DEL PRECIO ................................................................................................................. 465.9 MERCADO DE INSUMOS .............................................................................................................. 465.10 CANALES DE DISTRIBUCIÓN .................................................................................................... 475.11 ESTRATEGIAS DE MERCADO ................................................................................................... 475.12 ESTRATEGIAS DE DISTRIBUCIÓN ........................................................................................... 485.13 ESTRATEGIA DE PROMOCIÓN ................................................................................................. 485.14 ESTRATEGIA DE COMUNICACIÓN .......................................................................................... 485.15. ESTRATEGIA DE SERVICIO ..................................................................................................... 495.16 PRESUPUESTO DE LA MEZCLA DE MERCADOS. ................................................................. 495.17 ESTRATEGIAS DE APROVISIONAMIENTO. ............................................................................ 505.18 PROYECCIONES DE VENTAS ................................................................................................... 505.19 POLÍTICA DE CARTERA ............................................................................................................. 516. ESTUDIO FINANCIERO DE CECLÍS ................................................................................................ 527. ESTUDIO TÉCNICO ............................................................................................................................ 587.1 TAMAÑO DEL PROYECTO ........................................................................................................... 587.2 LOCALIZACIÓN .............................................................................................................................. 597.2.1 macro-localización .................................................................................................................. 597.2.2 micro localización ................................................................................................................... 617.3. CANTIDAD DE MAQUINARIA Y EQUIPO ................................................................................... 627.4 CANTIDAD DE MANO DE OBRA .................................................................................................. 637.5 PROCESO PRODUCTIVO ............................................................................................................. 647.6. ESTRUCTURA ORGANIZACIONAL .................................................................................................... 657.7 DISTRIBUCIÓN DE LA PLANTA ................................................................................................... 668 ESTUDIO ADMINISTRATIVO Y LEGAL ............................................................................................. 688.1 ESTRUCTURA ORGÁNICA ........................................................................................................... 688.2 MISIÓN ............................................................................................................................................. 688.3 VISIÓN ............................................................................................................................................. 698.4 ESLOGAN ........................................................................................................................................ 69CECLÍS, SIMULACIÓN Y EXPERIENCIA ..................................................................................................... 698.5 LOGOTIPO ...................................................................................................................................... 698.6. RECLUTAMIENTO Y SELECCIÓN DE PERSONAL .................................................................. 69Perfil laboral de las vacantes ........................................................................................................... 708.7. CONSTITUCIÓN POLÍTICA .......................................................................................................... 728.7.1. CONSTITUCIÓN DE LA EMPRESA ................................................................................... 72IMPACTO SOCIAL, ECONOMICO Y AMBIENTAL .............................................................................. 74IMPACTO SOCIAL: ..................................................................................................................................... 74IMPACTO ECONÓMICO: ............................................................................................................................. 75IMPACTO AMBIENTAL: ............................................................................................................................... 76CONCLUSIONES ...................................................................................................................................... 77ANEXOS ........................................................................................................................................................ 79BIBLIOGRÁFIA.............................................................................................................................................. 83application/pdfspaCopyright Universidad de Córdoba, 2019Trabajo de grado - Pregradoinfo:eu-repo/semantics/restrictedAccessAtribución-NoComercial 4.0 Internacional (CC BY-NC 4.0)SimulaciónCalidadEducaciónEventos adversosHabilidadesSimulationQualityEducationAdverse eventsSkills