Bárcenas Merlano, FranciscoMiranda Molina, Julieth VanessaCarvajal Osorio, Jaime Andrés2021-07-162021-07-162021-07-15https://repositorio.unicordoba.edu.co/handle/ucordoba/4357The municipality of Ciénaga de Oro is located in the department of Córdoba-Colombia, it has a population of 63,031 inhabitants, known nationally as a land of charm thanks to its cultural and religious traditions. "The National Heritage Council declared the celebration of Holy Week in the municipality of Ciénaga de Oro, in Córdoba, as Intangible Cultural Heritage of all Colombians" (Oscar, 2019) The decision was made after several years of investigations that allowed the state recognition of this population located in the Metropolitan area of Monteria, this achievement is attributed in its vast majority to the people who transmit their knowledge and experiences to the youngest. The elderly represent a fairly broad population sector in the municipality, it is thanks to them that many of our traditions remain in force, for this reason, we seek to provide them with a health service as they deserve it. "Improving care in the health system benefits for the elderly in the municipality of Ciénaga de Oro" is the primary objective of this social project The grandparent's health care center will be in charge of prioritizing the care and care of the elderly, carrying out psycho-emotional accompaniment to their families, and managing the requests they present to their EPS in addition to monitoring them until they reach a happy term. In the same way, this center is in charge of requesting from the Ministry of Health, constant training in favor of the care and attention of the elderly population for the medical personnel present in the hospitals and health centers of Ciénaga de Oro. The municipal mayor of Ciénaga de Oro will allocate part of his resources to this sector of the population, framing it in his development plan to comply with SDG number 3 (Health and wellbeing); The same ODS that are aimed at this project, the idea is to achieve an alliance with this public entity that facilitates the execution of a schedule of activities where the grandparents are involved. Performing folkloric shows, sporting events, and mental agility competitions are some of the actions that are sought to be carried out throughout this social project. This to avoid a sedentary lifestyle and allow them to have healthy eating and recreation habits. Our beneficiary population will be contacted through advertising channels frequently used by them, such as the local radio station, newspaper articles, and advertising posts in places frequented by them. The center for the care of the health of the grandparents seeks to be perceived as "The friendliest and closest service for the elderly"Lista de figuras............................................................................................................................................... 7Resumen........................................................................................................................................................ 8Abstract....................................................................................................................................................... 10Introducción ................................................................................................................................................ 12Identificación y descripción del problema .................................................................................................. 13Caso del señor Daniel Miranda ............................................................................................................... 13Caso de la señora María Gómez.............................................................................................................. 14Entrevista al señor Daniel y a la señora María........................................................................................ 14Antecedentes de investigación ................................................................................................................... 15Justificación ................................................................................................................................................. 20Objetivo general.......................................................................................................................................... 22Objetivo especifico...................................................................................................................................... 22Geografía..................................................................................................................................................... 23Población beneficiaria................................................................................................................................. 23Árbol de problema ...................................................................................................................................... 24Árbol de objetivos....................................................................................................................................... 27Cuadro de involucrados............................................................................................................................... 30Cooperación internacional .......................................................................................................................... 33Cuadro de alternativas de solución............................................................................................................. 41Cuadro de evaluación.................................................................................................................................. 43Innovación organizacional........................................................................................................................... 45Tácticas de comunicación............................................................................................................................ 46Pirámide de propósito de marca................................................................................................................. 47Post publicitario........................................................................................................................................... 48Cronograma de implementación del proyecto ........................................................................................... 49Cronograma de actividades del centro ...................................................................................................... 51Conclusiones................................................................................................................................................ 54Bibliografía................................................................................................................................................... 55application/pdfspaCopyright Universidad de Córdoba, 2021Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)Servicio más amigable y cercanoAncianofriendliest and closest serviceElderly