Rodríguez Bermúdez, DanielBerrocal Martínez, Carlos MiguelHerrera Montalvo, Luis Armando2022-04-012022-04-012022-03-31https://repositorio.unicordoba.edu.co/handle/ucordoba/5138The omnichannel model, which is characterized in that the user is placed at the center of the relationship with the company and it proposes it and / or the sale of products from the experience, and not from each channel in particular. Taken to the extreme. a user's shopping experience should be able to be the same at any brand touchpoint. Although it is easy to say and very complicated to do, because the word itself implies that the companies that try it are, deep down thinking, in channels. (Ricart, 2019, Marketing section). The lack of omnicanality of ecommerce is a situation that over time has been influenced by multiple factors, such as competition; faced with this, the reliability they offer, the prices and budget of the client, the commercial strategies, the security, and others; consumers, exposed to so many stimuli in physical stores, will repeatedly seek to avoid the saturation of these places and eliminate those that are not necessary for the purpose of their purchase. More and more consumers do not have time to buy, so they seek to buy quickly and easily, so the purchase process is intensified as a discard process. Therefore, technology plays a very important role. The purpose of this research is to analyze the implementation of omnichannel as one of the main marketing strategies that ensures that companies offer a quality service.RESUMEN ................................................................................................................6Abstract......................................................................................................................7INTRODUCCIÓN ....................................................................................................8CAPITULO I: .........................................................................................................10LA OMNICALIDAD Y LOS CANALES MÁS EFICACES PARA EL DESARROLLO DEL ECOMMERCE.............................................................................10El ecommerce ..................................................................................................10Concepto de Omnicanalidad..........................................................................11Herramientas de estrategia omnicanalidad..................................................12Las redes sociales............................................................................................14Social media management (SMM) ................................................................15Internet ............................................................................................................15Marketplace: ...................................................................................................16CAPITULO II.........................................................................................................17EL IMPACTO DE LA OMNICANALIDAD EN LA EFICACIA DEL ECOMMERCE EN TIENDAS. .......................................................................................17CAPITULO III........................................................................................................20LA IMPORTANCIA DE LA APLICACIÓN DE LA OMNICANALIDAD EN EL E-COMMERCE..........................................................................................................20DISCUSIÓN ............................................................................................................24CONCLUSIONES ..................................................................................................25Bibliografía..............................................................................................................26application/pdfspaCopyright Universidad de Córdoba, 2022Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)OmnicanalidadE-commerceConsumidoresEmpresasClienteCanalesOmnichannelEcommerceConsumersCompaniesClientChannels